Our Approach

As independent agencies across the Southeast get bought up by national roll-ups, business owners and property investors are often left navigating separate brokers—or 1-800 service centers—for their commercial P&C, employee benefits, life, and personal coverage. Headquartered in Tallahassee and serving North Florida, the Emerald Coast, and South Georgia, we bring institutional-grade experience and multi-carrier access together under one dedicated team.

Meet Our Leadership & Advisory Team

W. Lee Martin, RHU, REBC — Principal

Lee founded Martin Risk Partners to give small and midsize business owners experienced advice and one coordinated strategy across commercial, benefits, life, and personal insurance. With over 23 years in the industry—including serving as Director of Health & Employee Benefits Programs at the Florida Association of Insurance Agents (FAIA), Managing Principal for North Florida at OneDigital, VP of Sales at FBMC Benefits Management, and Insurance Analyst at the Florida Office of Insurance Regulation—he holds Florida 2-20 General Lines, 2-15 Life & Health, Georgia Non-Resident, and FINRA Series 65 licenses along with the RHU and REBC designations.

Connect with Lee on LinkedIn

Rachel Vuogan — Client Executive

Rachel leads client service, coverage proposals, new business quoting, renewals, and carrier remarketing across property & casualty and employee benefits. A West Chester University graduate who relocated to Tallahassee in 2018, she holds Florida General Lines, Life, Health & Variable Annuities, and Surplus Lines licenses and is pursuing her Associate in Risk Management (ARM) designation.

Anna Kosenkov — Associate Risk Advisor

Anna brings over 25 years of licensed real estate experience—including nine years leading new-construction sales at Pulte Group and The Providence Group (~$3.6M/month in volume)—to her role advising homeowners, builders, and coastal property investors across North Florida, the Emerald Coast, and South Georgia. An active rental property owner in Panama City, she holds Florida 2-20 General Lines and Georgia Non-Resident insurance licenses, Florida and Georgia Real Estate licenses, and the Certified New Construction Specialist (CSP) designation, and is bilingual in English and Russian.